Using an example of your choosing, critically discuss the impact of Essay

Using an example of your choosing, critically discuss the impact of boycotting campaigns on your chosen international company,will upload a file of specific questions later - Essay Example This paper will discuss the effect of boycotting campaigns on an international company. It will elaborate on types and definitions of consumer boycotting and consider how it affected the international company. Finally, the essay will look at the principle strategic elements affected by the boycott. This paper will explore Nestlà © Company as the boycotted international company. The baby milk action IBFAN based in the United Kingdom has been in the front row advocating boycott on Nestlà © products. It is because of the unwarranted suffering and deaths of infants as a result of marketing baby formulas that do not conform to the international marketing standards around the universe (Baby Milk Action 2014: para 1). The baby Milk Action collaborates with partners from the International Baby Food action Network to watch the operations of business organisations. The bone of contention is in the use of marketing phrases such as ‘gentle start’, ‘protect’ babies and ‘natural start’ by Nestlà © in formulas. The reality is that the infants fed on the formula are at high risk of getting sick or dying compared to the babies that are breastfeeding. The breast milk has the potential of preventing deaths that occur in children below the age of five. On the other hand, the expensive baby formulas lead to malnutrition because of poverty. The company expose the young babies feeding on the foods at risk because it does not put warnings that the formula is not germ-free. As a result, most infants get bacterial infections, and there are no appropriate instructions on the course of action to be taken (Baby Milk Action 2014: para 5). The Nestlà © company baby products are promoted through health workers, pregnant women and mothers with young babies to increase their sales. The objective of the boycott campaign is to pressure the company to make amendments and at the same time sensitising individuals on